A. J. Jacobs

There's a very passionate pro-chewing movement on the Internet called Chewdiasm. They say that we should be chewing 50 to 100 times per mouthful, which is insane. I tried that. It takes like a day and a half to eat a sandwich. But their basic idea is right. If you chew, you'll eat slower and you will get more nutrients.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.