We don't need to dumb down our stuff. And it's important to know how far we can push readers. Ashwin Sanghi dumbimportantpush Change image and share on social
My greatest qualification for writing fiction was my ability to lie with a straight face as a child. Ashwin Sanghi abilitychildface Change image and share on social
Mythopoeia has taken off in the Indian diaspora because there has been a change in readership from a mature audience to a younger one. This lot has a desperate yearning to reconnect. They want to consume mythology but in a well-packaged and easily digestible way. Ashwin Sanghi audiencechangeconsume share on social
Mythology is a set of primitive lies that people rarely believe. This is rather different from history, which is a set of lies that people actually believe. Ashwin Sanghi historyliemythology Change image and share on social
I want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you. Ashwin Sanghi appealheartmarket Change image and share on social
When I wrote 'The Rozabal Line,' I had no preconceived notions of what a commercial bestseller should be. I have always viewed 'The Rozabal Line' as my first love and probably my best work. The fact, however, is that it is my least read work. Ashwin Sanghi bestsellercommercialfact share on social
I don't start with the characters. I start with the series of events that will provide the conflict and how it can be resolved. Characters are incidental. Ashwin Sanghi characterconflictevent Change image and share on social
Mythology works... because Indians have been bred on myths. Ashwin Sanghi breedindianmyth Change image and share on social
Our country has the oldest tradition of storytelling, and this was much before writing stories even became a norm. Ashwin Sanghi countrynormold Change image and share on social
Once upon a time, I was a workaholic clocking more than 80 hours per week. That changed after I began to write. I now work only around 35 hours per week. I do not work on weekends because these are the days that I use for research as well as for my writing. Ashwin Sanghi beginchangeclock share on social