B. F. Skinner

The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone.

The consequences of an act affect the probability of its occurring again.

The environment will continue to deteriorate until pollution practices are abandoned.

Why do men fight who were born to be brothers?

I grow daily to honour facts more and more, and theory less and less. A fact, it seems to me, is a great thing; a sentence printed, if not by God, then at least by the Devil.

My feeling for reality TV isn't ironic, guilty, or apologetic. Reality TV is one of the few remaining modes of popular entertainment in which characterization is permitted as plot.