Those few people who do respond to the dire conditions of the future - journalists, environmentalists, behavioral scientists - tend not to be powerful. B. F. Skinner behavioralconditiondire Change image and share on social
We shouldn't teach great books; we should teach a love of reading. B. F. Skinner bookgreatlove Change image and share on social
I am opposed to the military use of animals. I am also opposed to the military use of men. B. F. Skinner animalmanmilitary Change image and share on social
The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone. B. F. Skinner applybehaviorbehaviorism Change image and share on social
The people who control the condition in which we live have no reason to think beyond more than the next five or 10 years. B. F. Skinner conditioncontrollive Change image and share on social
The feeling of being interested can act as a kind of neurological signal, directing us to fruitful areas of inquiry. B. F. Skinner actareadirect Change image and share on social
A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying. B. F. Skinner circumstancefailuremistake Change image and share on social
When you run into something interesting, drop everything else and study it. B. F. Skinner dropinterestrun Change image and share on social