Benjamin Franklin

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

At CARE, a leading humanitarian organization, we recognize people live their lives in a holistic manner. Issues such as health care, education and economic empowerment cannot be addressed in a vacuum. Thus, effective programs need to tackle the multiple root causes of poverty.