In a pre-YouTube world, and in the beginning of the YouTube world, it was more personality-based and centered around very simple content. Benny Fine basebegincenter Change image and share on social
The parallel we like to make.... is the idea of becoming the next Warner Brothers, which is a company that creates the content, but they also produce the content. They also distribute; they also market. So we say that because Fine Bros. and Warner Brothers is fun to say. Benny Fine brobrothercompany share on social
We look at 'MyMusic' as the future of the sitcom. Benny Fine futuremymusicsitcom Change image and share on social
We have a full writers' room, and with something like 'MyMusic,' we've scripted it out with professional writers. There is some very basic improv from the actors, but everything is very to the letter, so it's easy to edit down to an episode. There are fun little things an actor might throw in there. Benny Fine actorbasiceasy share on social
That's part of the 'MyMusic' idea: things that work online are the things that don't stop. If you go off the air for a long time, there's a concern about losing certain fans and momentum. Benny Fine airconcernfan Change image and share on social
From early on... we really looked at the Internet as a whole new way to provide storytelling and entertainment. Benny Fine earlyentertainmentinternet Change image and share on social
Being web video 'experts'/'pioneers,' whatever you may want to call us, has us always thinking about content that is outside the box, inherently viral in itself and good for web video audiences, as you can't just put out a good piece of content and expect it to be seen. Benny Fine audienceboxcall share on social
There's a new success model, and us and some of our peers are now starting to prove that TV and very traditional content also works on the Internet, specifically on YouTube, and it can rival television audiences and television production value. 'MyMusic' is proof of that, having a successful run and now coming back for a second season. Benny Fine audiencebackcome share on social
We are always taking a hard look at how life was in the past in coming up with interesting subject matter for our various series, and remembering how much I used to want an encyclopedia as a kid made me realize wanting a set is very unlikely for teens today, and that conversation would be interesting. Benny Fine comeconversationencyclopedia share on social
'MyMusic' is a great showcase of what we can do as creators on a modest budget when we're given the opportunity to put together a television-sized project, and hopefully, whether it's 'MyMusic' making that transition to television or having something sprout off from it, it's an exciting time to be a creator. Benny Fine budgetcreatorexcit share on social