Craig Fairbrass

I was in 'Cliffhanger' years ago, so I'm a massive fan of the big event movies - the good ones - but there's a lot of crap that's made in between the good ones. It's just the superhuman films that I can't get my head around. I guess if you're a fan of them, then you love them.

I watched 'Iron Man 3' the other night, and my chin was on the floor. 'Vikingdom' is a different type of movie, because it's rooted in reality. The characters are more real; they're not these superhuman people who can fly and do things.

It is only when you watch the dense mass of thousands of ants, crowded together around the Hill, blackening the ground, that you begin to see the whole beast, and now you observe it thinking, planning, calculating. It is an intelligence, a kind of live computer, with crawling bits for its wits.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.