David Ulevitch

When people ask me, 'Are you happy?' I respond with, 'You've asked the wrong question.' There is a deep kind of satisfaction you get from building a company. This kind of satisfaction transcends happy, sad, hard, or easy. I seek satisfaction. I want to be positively disruptive.

Running a successful, growing company in Silicon Valley can create an ironic sort of depression and delusion. The better you're doing, the higher the stakes, and higher expectations for you to win. Maybe that's why people say it's so hard. But that doesn't make it hard. That just makes it distracting.

I wanted a name I could shape the music towards. I was going to Miami quite a lot at the time, speaking a lot of Spanish with my friends from Cuba - 'Lana Del Rey' reminded us of the glamour of the seaside. It sounded gorgeous coming off the tip of the tongue.