Edith Widder

Squid experts have been debating for some time about whether the giant squid is a passive predator that just floats around in the water and waits to bump into something. I was never one to imagine it to be passive.

I developed an optical lure that imitates certain types of bioluminescent displays that I think might be attractive to large predators. The other way to do it is just use dead bait, but I think dead bait attracts scavengers, and we wanted to attract active predators.

As a small business owner for the last 15 years, when I think of what truly changed my life, it was my faith, a strong family, my mom did a really, really good job of encouraging me in very clear and discernible ways.

Since my first dive in a deep-diving submersible, when I went down and turned out the lights and saw the fireworks displays, I've been a bioluminescence junky. But I would come back from those dives and try to share the experience with words, and they were totally inadequate to the task. I needed some way to share the experience directly.

When you get up into the crown of a redwood tree, you lose sight of the ground entirely. You also lose sight of the sky. And you're in a lost world. You're in an undiscovered, unexplored ecosystem, somewhere between Heaven and Earth, filled with forms of life, not all of which have been given names by scientists yet.