Gavin Rossdale

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

What cracks me up is people who think I don't take baseball seriously. It's the most important thing in my life. They don't know how hard it is for me to get a bad game out of my mind. I still can't, but I'm getting better.

Working with franchises can be challenging, but at the same time I really did enjoy working on 'Star Wars,' for example, and I have done a lot of 'Dungeons & Dragons' games, but I still enjoy it very much.