Genevieve Gorder

You forget how many people watch TV until you come into a town like this. Everybody knows you, and I'm always humbled, especially when there are 500 little kids who all have their hair done like yours and want to be designers.

I think taking design out of the studio and really having a relationship with the people that you're making it for really convinced me of how powerful a thing design is. It's not just an aesthetic decoration.

My biggest style inspirations come from the '90s. I'm really inspired by TLC, Janet Jackson, and designers like Jeremy Scott. I'm hugely inspired by Club Kids from New York back in the '90s. I'm inspired by the drag queen scene. Combat boots and the torn off jeans and a baggy shirt - I love that look.