Harvey S. Firestone

The '50s in general are written off as a boring decade following the turmoil of the Second World War and its immediate aftermath - the postwar Labour government, the cold war, the arrival of the New Look in fashion, etc. But I remember it as a very exciting time - a pioneering, rule-breaking time, especially for the young.

With the newspapers cheering, Lieutenant Colonel Roosevelt chose a top-notch regiment of more than 1,250 men. They were first called Teddy's Texas Tarantulas and went through three or four other monikers until Roosevelt's Rough Riders stuck.