Henrik Fisker

As a car lover, I ask myself, 'What am I going to be buying in the future? Will it be a boring, underpowered, dorky car because the government tells me I shouldn't pollute? Or do I come up with a cool-looking, sexy dream car that is also part of the future?'

My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with.

If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life.

Denmark is a country built on a commercial fleet. That's basically what we have been doing. We're just a small country of islands, and every family has a sailor. So, in many ways, my father was a sailor before I was born.

My first job in TV was hosting this young teen magazine show, and all these high school teenagers showed up from all over Sacramento, California, and they chose four of us to host the show, two boys and two girls. And of the two girls, I was kind of the perky smart one and the other girl was the pretty one.