My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency. Howard Schultz americaanymorebig share on social
I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander. Howard Schultz bystanderdriftforgive Change image and share on social
You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve. Howard Schultz achievedeeplyfind Change image and share on social
People ask me what's the most important function when you're starting an organization or setting up the kind of culture and values that are going to endure. The discipline I believe so strongly in is H.R., and its the last discipline that gets funded. Howard Schultz culturedisciplineendure share on social
Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. Howard Schultz baseculturedecision Change image and share on social
Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. Howard Schultz barrierbrandbuild Change image and share on social
My parents really wanted me to get out of New York, be exposed to other people, other ways of life. Howard Schultz exposelifeparent Change image and share on social
Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. Howard Schultz bloodletoption Change image and share on social
You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there. Howard Schultz electricityentertainmentexcitement Change image and share on social
I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key. Howard Schultz attritioncommodityconcern share on social
