I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board. Howard Schultz boardceofire Change image and share on social
There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true. Howard Schultz coffeecupexacerbate Change image and share on social
Dream more than others think practical. Howard Schultz dreampractical Change image and share on social
Everyone must have a shot at the American Dream. Howard Schultz americandreamshoot Change image and share on social
The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. Howard Schultz complimentarycustomerhighly Change image and share on social
We need to reinvent food at Starbucks. Less could be more. Howard Schultz foodreinventstarbucks Change image and share on social
Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is. Howard Schultz americanbadlyconfidence share on social
We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. Howard Schultz accessbehaviorbring Change image and share on social
I think if you're an entrepreneur, you've got to dream big and then dream bigger. Howard Schultz bigdreamentrepreneur Change image and share on social
