J. Cole

I want people to follow their dreams, yes... but I'm not interested in telling young black kids how to be rappers... I want to show them that there's so many other paths you can take, besides a rapper or basketball player.

There was the time I bought three cars in the span of three or four weeks. It was crazy; it wasn't greedy. It was mine, my girl's, my mom's. I got Benzes for my ladies. But I felt crazy. You have to understand I come from a world where we're very modest. But that's not greedy. That's nice, right?

I was just a goofy little funny kid, who was always getting sent to the principal. It wasn't serious because I was smart. I wasn't like a true troublemaker, just rambunctious - like, talkative and trying to be funny. That was me in middle-school.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?

In terms of brands, I generally try to stick with EDITION Hotels or Soho House. That way, I know what I'm getting myself into. Plus, the lobbies and bath soaps smell the same - if you're into that kinda thing, which I am.