James Surowiecki

Critics of consumer capitalism like to think that consumers are manipulated and controlled by those who seek to sell them things, but for the most part it's the other way around: companies must make what consumers want and deliver it at the lowest possible price.

My first job in TV was hosting this young teen magazine show, and all these high school teenagers showed up from all over Sacramento, California, and they chose four of us to host the show, two boys and two girls. And of the two girls, I was kind of the perky smart one and the other girl was the pretty one.