The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process. Jerry Della Femina advertiseappealbring Change image and share on social
I always had more women working for me than men. Jerry Della Femina manwomanwork Change image and share on social
If people ever talked the way advertising sounded, they would be put away. Jerry Della Femina advertisepeopleput Change image and share on social
A computer is a wonderful thing, but it's cold, and what comes out of it is sort of cold. Jerry Della Femina coldcomputersort Change image and share on social
The French are simply incapable of telling the truth. Jerry Della Femina frenchincapablesimply Change image and share on social
Imagine there wasn't photography. Where would we be? How would I remember what I looked like as a kid? It links us all. It keeps us all together; it's what our history is. Jerry Della Femina historyimaginekid Change image and share on social
Life was easy was back in the days before human resource departments controlled business and someone decided we all should be politically correct. Jerry Della Femina backbusinesscontrol Change image and share on social
There's still a place for someone to come up with a strong headline, some copy in a commercial that's well written. I'm not saying it was better in the old days; it's just a totally different way of communicating. Jerry Della Femina commercialcommunicatecopy share on social
The object of advertising is to get people to feel better about the product you're selling. Jerry Della Femina advertisefeelobject Change image and share on social
Humor works, and it's the best way to get attention without spending a lot of money. Jerry Della Femina attentionhumorlot Change image and share on social
