Jesse Plemons

I was 3 and a half, and there was an open call for a Coca-Cola commercial. We were living around Dallas, and my mom took me. I think they were calling for 16-year-olds that could ride horses and swing a rope, and for whatever reason, my mom took me up there when I was 3. But I always had a rope, and I was a little cowboy at that age.

'Friday Night Lights' was kind of like my college years because I did four seasons of that. It was my first series. It was the most time I had with one character, and kind of growing and evolving with the character over that long of a span of time, it just allows you to sort of learn in a completely different way that I had never experienced.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.