We allow people to be creative. We set a direction, we set the vision, we set the strategy, but within that framework, we allow our people to be as creative as they want to be. Jochen Zeitz creativedirectionframework Change image and share on social
Obviously, South Africa is our most important market, but we are also gradually increasing our presence throughout East and West as well as North Africa. It is a continent with a lot of potential which we plan to tap into. Jochen Zeitz africacontinenteast share on social
When I started at Puma, you had a restaurant that was a Puma restaurant, an Adidas restaurant, a bakery. The town was literally divided. If you were working for the wrong company, you wouldn't be served any food; you couldn't buy anything. So it was kind of an odd experience. Jochen Zeitz adidabakerybuy share on social
I could have bought a pristine part of Tanzania. But I saw a beautiful mountain, game that could come back, and country that could be rich again. Jochen Zeitz backbeautifulbuy Change image and share on social
I call upon governments to start supporting companies to use more sustainable materials in their products instead of continuing with antiquated incentives, such as import duties on synthetic materials that are in principle much higher compared with those placed on leather goods regardless of the environmental footprint. Jochen Zeitz antiquatecallcompany share on social
We should eat less meat - all of us - and we should use less leather. I mean, that's reality. Jochen Zeitz eatleathermeat Change image and share on social
The old way of doing 'good business' was based on the principle, 'the ends justifies the means.' In the future, good business will invoke 'the means justifying the ends.' The E P&L can already serve as an important tool to help this shift in commerce from generating profits with collateral damages to profits with collateral benefits. Jochen Zeitz basebenefitbusiness share on social
We need to engage rather than educate people. Jochen Zeitz educateengagepeople Change image and share on social
The B Team can catalyse initiatives. Jochen Zeitz catalyseinitiativeteam Change image and share on social
Some of the greatest stars in the history of football have been under contract with Puma. Jochen Zeitz contractfootballgreat Change image and share on social