Johan Huizinga

I know that, for me, I need to try to cover myself while breastfeeding so that no one snaps a picture. If this wasn't the case, I probably wouldn't mind as much because my son is my biggest concern. My attitude is, if someone sees a little somethin' somethin', don't look if you don't like it.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.