Johannes Rau

But it is equally necessary to consider the implications for a society if there are fewer and fewer young people making music because we are economising on music schools or musical education in schools.

I understand the worries of many - not only here in this auditorium -, and some have already written to me to say that technical progress has lowered the threshold that stops people from helping themselves to protected works without the slightest embarrassment.

Get that right, then- if you get the quality right, then the marketability or whatever; your ability to sell videos or your ability to earn money or whatever, will follow naturally. But try to be creatively lead rather than market lead. And that's important to me.