Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on 'Seinfeld,' even as it knows those days are over. John Battelle bulletcontrolday share on social
When you use Facebook, you're always logged in, and your identity and relationships - to others, to content, to apps and services - are assets Facebook can use to customize your experience (oh, and your ads). John Battelle appassetcontent share on social
When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision for the Independent Web is the mission of Federated Media Publishing. John Battelle brilliancebringdatum share on social
Google+ was, to my mind, all about creating a first-party data connection between Google most important services - search, mail, YouTube, Android/Play, and apps. John Battelle androidappconnection Change image and share on social
Good first drafts and speedy responses to consumer dialog will always trump lawyered corporate speak. John Battelle consumercorporatedialog Change image and share on social
The only thing Google has failed to do, so far, is fail. John Battelle failgooglething Change image and share on social
Step one of Street View was to get the pictures in place - in a few short years, we've gotten used to the idea that nearly any place on earth can now be visited as a set of images on Google. John Battelle earthgooglehave Change image and share on social
I like Diaspora because it's audacious, it's driven by passion, and it's very, very hard to do. After all, who in their right mind would set as a goal taking on Facebook? That's sort of like deciding to build a better search engine - very expensive, with a high likelihood of failure. John Battelle audaciousbuilddecide share on social
I'll admit it: I'm one of those people who has a Google News alert set for my own name. John Battelle admitalertgoogle Change image and share on social
'The Victorian Internet' is a must read for anyone interested in the history of technology and in the cycles of hype, boom, and bust that seem to only quicken with each new wave of innovation. Highly recommended. John Battelle boombustcycle share on social
