What I think is remarkable is the force of habit and the fact that while we can have a practice for doing something that has been repetitive and established over many, many years, it doesn't actually mean there's any virtue to doing it that way at all. Jonathan Ive establishfactforce share on social
We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making. Jonathan Ive appledescribedesign Change image and share on social
If you expect me to buy something where all I can sense is carelessness, actually I think that is personally offensive. Jonathan Ive buycarelessnessexpect Change image and share on social
There's no other product that changes function like the computer. Jonathan Ive computerfunctionproduct Change image and share on social
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products. Jonathan Ive applebringdesign Change image and share on social
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next. Jonathan Ive dwellfiguregood Change image and share on social
Innovation at Apple has always been a team game. It has always been a case where you have a number of small groups working together. Jonathan Ive applecasegame Change image and share on social
I think a beautiful product that doesn't work very well is ugly. Jonathan Ive beautifulproductugly Change image and share on social
Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include. Jonathan Ive focusformimportant Change image and share on social
The best ideas start as conversations. Jonathan Ive conversationideastart Change image and share on social
