True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative. Jonathan Ive alternativepointrational Change image and share on social
It's easy to think that craft can't change but important to remember that all craft process was at some point new, at some point challenged convention - not to be contrary, but enabled by some breakthrough, some newly discovered principle, or sometimes some wonderful accident. Jonathan Ive accidentbreakthroughchallenge share on social
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face. Jonathan Ive awaredesignerface Change image and share on social
One person's car is another person's scenery. Jonathan Ive carpersonscenery Change image and share on social
So much of my background is about making: physically doing it myself. Jonathan Ive backgroundmakephysically Change image and share on social
I left London in 1992, but I'm there 3-4 times a year, and love visiting. Jonathan Ive leavelondonlove Change image and share on social
There was a 'Wired' cover that had a big Apple logo with a crown of barbed wire as thorns, and underneath it just said, 'Pray.' I remember this because of how upsetting it was. Basically saying either it's going to just go out of business or be bought. Jonathan Ive applebarbedbasically share on social
The computer industry is creatively bankrupt. Jonathan Ive bankruptcomputercreatively Change image and share on social
Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures. Jonathan Ive appledesigndesigner share on social
We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense. Jonathan Ive developinevitableleave Change image and share on social
