Katy Perry

Startups need to focus on building a foundation for their company culture early, and then they need to revisit it often. Every time a hire is made, a feature is launched, a Facebook status is updated, a press interview is given, a round of financing is raised, or a meeting is held, culture should be part of the decision-making process.

Working on 'Austin and Ally' has been an absolute dream! We literally have fun every single day! Whether it's scaring each other or singing together or just hanging out in each other's dressing rooms, the cast and I are super close! I feel really lucky to be with everyone on our set!