There's a deli around the corner from my office where I'd get a bag of chips with my sandwich, and I was hiding them under my sandwich because I was embarrassed. When I had this epiphany that I was hiding the potato chips from myself, I realized there was an opportunity there. Keith Belling bagchipcorner share on social
When I went to visit this rice cake plant, I hadn't realized how the rice cakes were made. As soon as I saw the molds of rice and how the heat pops it like popcorn, the light bulb went off. This is popped. This isn't baked or fried. Keith Belling bakebulbcake share on social
We have a broad range of snackers - moms, kids and healthy active people. Keith Belling activebroadhealthy Change image and share on social
I love fried chips, but they weren't good for you, and I didn't like the healthy options like rice chips. Keith Belling chipfrygood Change image and share on social
We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines. Keith Belling airlinebenzfashion Change image and share on social
We just wanted to do a chip that tasted great, but wasn't bad for you. Keith Belling badchipgreat Change image and share on social
We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just too much for consumers to figure out at once. Keith Belling chipconsumercorn Change image and share on social
Once consumers try popchips, most people really like it and become fans. Keith Belling consumerfanpeople Change image and share on social
I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-tasting baked chip. Keith Belling bakechipconsumer Change image and share on social
My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips. Keith Belling creategreatinterest Change image and share on social
