Kevin Plank

I don't believe in flagship retail, because the definition of flagship retail is that it's a marketing expense, and it's going to lose money.

It's absurd that you know more about your car than you know about your body.

Brands are all about trust. That trust is built in drops and lost in buckets.

I'm a big action junkie. I grew up on the '80s action movies - the bad ones and the good ones.

Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.

In Sierra Leone last year there was just the two of us hanging out of a helicopter and, when we were in Bosnia, I drove an armoured vehicle, thousands of miles.