Brands are about editing. Download Download Share on Facebook Share on Twitter Rotate quotes brand edit
I don't believe in flagship retail, because the definition of flagship retail is that it's a marketing expense, and it's going to lose money. Kevin Plank definitionexpenseflagship Change image and share on social
It's absurd that you know more about your car than you know about your body. Kevin Plank absurdbodycar Change image and share on social
Brands are all about trust. That trust is built in drops and lost in buckets. Kevin Plank brandbucketbuild Change image and share on social
I am a part of the old school where I feel that purity of the language should be retained. But English is a constantly evolving language where new words are being added to the dictionary, so I don't see any harm in experimenting with the language. Only poor editing standards need to be improved. Ashwin Sanghi addconstantlydictionary share on social
Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make. John McKinley branddecisionlitmus Change image and share on social