Lapo Elkann

In America, if you succeed, you don't have to apologize. In Italy, success is envied, and envy is the worst, worst, worst thing in the world. It's easy for me to say because I have had more than many others, but at the end of the day, I have never envied anyone. I wish to no one that they waste their time envying anyone else.

It has long been known that if you want to see me turn into a raging, snarling beast, then all you have to do is use any combination of the words 'chill out,' 'chilling,' or - my maximum red rag - 'chillax.'

The standardization of world culture, with local popular or traditional forms driven out or dumbed down to make way for American television, American music, food, clothes and films, has been seen by many as the very heart of globalization.