Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead. Lapo Elkann aheadassetbeauty share on social
I try cars; I try them all. Cars need to be sexy, because we're not talking about biscuits here. Lapo Elkann biscuitcarsexy Change image and share on social
Tailor Made will help Ferrari's clients tailor their cars in a very personal, specific way. It's a bespoke service, like visiting Huntsman or Anderson & Sheppard or whoever your favourite Savile Row tailor is. Lapo Elkann andersonbespeakcar share on social
I'm inspired every day by the great captains of industry and enlightened entrepreneurs like my great-great-grandfather and founder of Fiat, Giovanni Agnelli, who personally knew all his workers and gave so much to this country, or Adriano Olivetti, unique and innovative in every way. Lapo Elkann adrianoagnellicaptain share on social
I like my country, but I don't think like an Italian. It's a complex, complicated difficult country to make things happen in. Lapo Elkann complexcomplicatecountry Change image and share on social
Even when it comes to zippers and buttons, Italy reigns supreme. The luxury market is ours, as demonstrated by the voracity with which various foreign conglomerates are buying up the jewels of our manufacturing sector. Lapo Elkann buttonbuyconglomerate share on social
I do not follow the rules of fashion, and I don't like to be considered a man of the world of fashion. I like to call it the 'style industry' because we try to work on taste. Lapo Elkann callconsiderfashion Change image and share on social
I am in love with cars; I love anything that moves. Lapo Elkann carlovemove Change image and share on social
I don't have an MBA, and I didn't go to Yale. I'm not an academic person and wasn't a good student. Instead, I've been taught by some of the most inspiring people in the world. Lapo Elkann academicgoodhave Change image and share on social
