Lewis Gordon Pugh

I just never, ever want to give up. Most battles are won in the 11th hour, and most people give up. If you give up once, it's quite hard. If you give up a second time, it's a little bit easier. Give up a third time, it's starting to become a habit.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

I want to tell mayors, county chiefs and heads of big companies: don't just chase GDP growth; don't chase the biggest profits at the expense of our children and grandchildren and at the cost of sacrificing our ecological environment.