RelayRides and WhipCar, AirBnB, Roomorama and One Fine Stay are all stellar examples of how new, access-based offers entice and provoke insurance companies and banks to re-think risk, value, customers and deal terms. Lisa Gansky accessairbnbbank share on social
I really like Kickstarter because you don't have to be a Medici to fund the arts and sciences or to get behind a big idea or a person that sparks your imagination. It's a type of microfunding directed toward creators. Lisa Gansky artbigcreator share on social
Some of history's cleverest business minds understood the power of share platforms, from the aggressive titans who made fortunes building the nation's railroads, to Conrad Hilton, who created the first premier brand of international hotels. Lisa Gansky aggressivebrandbuild share on social
At the global level, there are a growing number of city-based bike-sharing programs that take advantage of mobile devices to reserve your bike, keep track of it, and collect data that helps to improve the service. Lisa Gansky advantagebasebike share on social
A shift toward access and service would deepen the big-box retailer's relationship to customers and win their loyalty. A service focus would bring more rewarding, frequent, and lasting contact with grateful customers. Lisa Gansky accessbigbox share on social
I've felt a little culpable that we entrepreneurs often invent businesses just to drive people to buy more things. Lisa Gansky businessbuyculpable Change image and share on social
For most jobs, especially those in the digital economy, there is no objective standard for being 'qualified.' If you and the team you're working with think you're qualified, you are. Lisa Gansky digitaleconomyjob Change image and share on social
A brand is a voice and a product is a souvenir. Lisa Gansky brandproductsouvenir Change image and share on social
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear. Lisa Gansky branddisappearendure Change image and share on social
Those projects most successful on Kickstarter - those that receive funding completely and quickly - do so largely because the creator has a strong social network and invites people to be engaged. Lisa Gansky completelycreatorengage Change image and share on social
