Don't send out a newsletter just to send out a newsletter. One newsletter a year that is really interesting is more beneficial than 12 that are boring. If you write two or three boring newsletters in a row, your readers will start to think you write boring books. M. J. Rose beneficialbookbore share on social
Here's an idea: Spend two or three hours a day at least five days a week in front of a bookstore wearing a sandwich board with your bookcover on it while you chase and chat with anyone you can corral and who is willing to talk to you. M. J. Rose boardbookcoverbookstore share on social
Paris is an unsolved puzzle. She inspires me in a way that other places don't. And she demands more of me. Just try to write about her without bumping into cliche after cliche. M. J. Rose bumpclichedemand Change image and share on social
Sales don't always have anything to do with good or brilliant or original. Sales are about appeal. M. J. Rose appealbrilliantgood Change image and share on social
One Tweet can be heard 'round the world if the right people retweet it and the right people notice it on their feeds. M. J. Rose feedhearnotice Change image and share on social
I placed my new novel, 'The Book of Lost Fragrances', in Paris, knowing it would be a challenge. But the book belonged in the city that is one of the greatest perfume capitals of the world and has been since for more than three centuries. M. J. Rose belongbookcapital share on social
All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it. M. J. Rose advertisebookdisplay Change image and share on social
Books on their own aren't insanely expensive compared to other things; three large cappuccinos cost more than a paperback, and two and a half gallons of gas cost more than a paperback. M. J. Rose bookcappuccinocompare Change image and share on social
PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages. M. J. Rose attentionbookbookstore Change image and share on social
Don't use your advance to buy an antique sports car, diamonds by the yard, or a bottle of wine from Thomas Jefferson's cellar instead of investing in your book. M. J. Rose advanceantiquebook Change image and share on social
