Melissa Marr

I was the girl in the black leather jacket with the black fingernails, picked up after school by guys with loud cars and motorcycles. I carried straight-A grades, but I had a little trouble with rules. I tended to have a bit of an authority problem.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

In 1967, the world health community launched a global effort to eradicate smallpox. It took a coordinated, worldwide effort, required the commitment of every government, and cost $130 million dollars. By 1977, smallpox had disappeared.