Goodwill and reputation are intangibles, but they are the keys to business success. Since they are also inexorably linked to social values, it follows that a change in social norms will have a significant impact on profits. Noreena Hertz businesschangegoodwill share on social
Rather than empowering all, consumer and shareholder activism gives greatest voice to those with the most money in their pockets, those who can switch from seller to seller with relative ease. Consumer and shareholder activism is a form of protest that favours the middle classes, an outpouring of the dissatisfaction of the bourgeoisie. Noreena Hertz activismbourgeoisieclass share on social
We are beginning to see a fundamental outrage at the whole interconnected mess of a system: at energy companies who record massive profits, yet allow pensioners to struggle to stay warm in winter; at CEOs who can earn up to a 1,000 times the salary of their average worker; and soon, any day now, at those politicians who allowed this to happen. Noreena Hertz 000averageceo share on social
If somebody tweets 'I like Coca-Cola,' does that mean that they're actually going to buy Coca-Cola? One can? Two cans? Three cans? If they retweet someone else's Tweet, does that mean they're going to buy it? Noreena Hertz buycancoca share on social
We are all socialists now, it seems. John McCain, David Cameron and Gordon Brown attack bankers' irresponsible behaviour and salaries, and call for state intervention in the financial markets. But these calls will not get them elected or re-elected if they are addressed only to the banking sector. Noreena Hertz addressattackbank share on social
My parents were entrepreneurs. I grew up believing in the power of innovation. Noreena Hertz believeentrepreneurgrow Change image and share on social
Managing dissent is about recognizing the value of disagreement, discord and difference. Noreena Hertz differencedisagreementdiscord Change image and share on social
We need to have much clearer regulations on things like corporate funding of scientific research. Things need to be made explicit which are implicit. Noreena Hertz clearcorporateexplicit Change image and share on social
I'm really looking at questions of power, navigation, and spin. Then I am also looking for real-world stories that give me greater insight into smart and new ways of thinking. Noreena Hertz givegreatinsight Change image and share on social
We are living in a time in which movies such as 'Super Size Me' and 'An Inconvenient Truth' have made box-office history, and books such as 'No Logo' and my own, 'The Silent Takeover,' are bestsellers. Noreena Hertz bestsellerbookbox share on social