Paige Craig

L.A. has always had a ton of creative business people, but tech has always been trumped by Hollywood. Now Hollywood is realizing it needs to be smarter in tech. Hollywood is finally crossing over, and it's really going to charge L.A. to be the next tech center.

Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.