Study the public behavior of top stars and you can detect a keen attentiveness to brand value. Download Download Share on Facebook Share on Twitter Rotate quotes attentiveness behavior brand
The model today is that as much as 70 percent of the financing of the picture would come from overseas. Now we're beginning to run out of suckers, because there are not that many people overseas who are willing to put up more than half the money for a movie. Peter Bart beginfinancehalf share on social
Michael Eisner let it be known last week that he had no intention of leaving the entertainment business once he steps down as CEO of Disney in October. Peter Bart businessceodisney Change image and share on social
Most movie-goers are overdosing on star coverage; it's the ultimate example of too much information. Peter Bart coveragegoerinformation Change image and share on social
Every time you log in to Facebook, every time you click on your News Feed, every time you Like a photo, every time you send anything via Messenger, you add another data point to the galaxy they already have regarding you and your behavior. Jon Evans addbehaviorclick share on social
Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make. John McKinley branddecisionlitmus Change image and share on social
My poems always begin with a metaphor, but my way into the metaphor may be a word, an image, even a sound. And I rarely know the nature of the metaphor when I begin to write, but there is an attentiveness that a writer develops, a sudden alertness that is much like the feel of a fish brushing against a hook. Stephen Dobyns alertnessattentivenessbegin share on social