We say we want to create beauty, identity, quality, singularity. And yet, maybe in truth these cities that we have are desired. Maybe their very characterlessness provides the best context for living. Rem Koolhaas beautycharacterlessnesscity Change image and share on social
But now sustainability is such a political category that it's getting more and more difficult to think about it in a serious way. Sustainability has become an ornament. Rem Koolhaas categorydifficultornament Change image and share on social
Escape from the architecture ghetto is one of the major drivers and has been from the very beginning. Rem Koolhaas architecturebegindriver Change image and share on social
Prada is extremely directed in terms of communicating what they like and what they don't like. That is actually extremely pleasant because it clarifies very easily what you can do and what you need to do. Rem Koolhaas clarifycommunicatedirect share on social
Architecture is a rare collective profession: it's always exercised by groups. There is an essential modesty, which is a complete contradiction to the notion of a star. Rem Koolhaas architecturecollectivecomplete Change image and share on social
As an architect, I always have mixed feelings. On the one hand, your fingers are itching. As a human being, you are happy to participate in the indolence. Rem Koolhaas architectfeelingfinger Change image and share on social
When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated. Rem Koolhaas advertiseairappear share on social
The work in S, M, L, XL was almost suicidal. It required so much effort that our office almost went bankrupt. Rem Koolhaas bankrupteffortoffice Change image and share on social
I'd say that my profession ends where architectural thinking ends - architectural thinking in terms of thinking about programs and organizational structure. These abstractions play a role in many other disciplines, and those disciplines are now defining their 'architectures' as well. Rem Koolhaas abstractionarchitecturalarchitecture share on social
Any architectural project we do takes at least four or five years, so increasingly there is a discrepancy between the acceleration of culture and the continuing slowness of architecture. Rem Koolhaas accelerationarchitecturalarchitecture Change image and share on social
