Numerals are images of amounts. But the amounts they represent are real. Roy H. Williams amountimagenumeral Change image and share on social
The salability of an item can often be improved while the value itself remains unchanged. Roy H. Williams improveitemremain Change image and share on social
Writing good ads is easy when you have something to say. Roy H. Williams easygoodwrite Change image and share on social
Consequently, a young business often grows by large percentages. Mature businesses rarely do. Roy H. Williams businessgrowlarge Change image and share on social
The first step in exceeding your customer's expectations is to know those expectations. Roy H. Williams customerexceedexpectation Change image and share on social
One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them. Roy H. Williams advertiseraffectbegin share on social
A good story often increases the salability of an item without increasing its actual value. Roy H. Williams actualgoodincrease Change image and share on social
Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought. Roy H. Williams beingbuildcreator Change image and share on social
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser. Roy H. Williams advertiseallowanxious share on social
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three. Roy H. Williams continueexpectmean Change image and share on social
