Seth Godin

Topsoil is a place of digestion. It sucks and chews things into smaller pieces. When it's hungry, it turns grey and stony; when it's thirsty, it opens thousands of cracked lips. Subsoil is more skeletal: it doesn't digest.

From a good lie in the middle of a fairway bunker, I'll make the same swing as I do from an average fairway lie. I'll dig my feet in slightly and keep my lower body stable so I won't slip, but I don't change my club selection or setup. It's only when the ball is sitting down in the sand that I'll make some modifications.