There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers. Simon Mainwaring awarenessbasisbrand share on social
Move your personal investments and retirement funds to socially responsible investment (SRI) funds that support only those corporations that uphold higher standards of behavior. Returns on SRI funds are usually equal to, if not better than, many of the well-known traditional mutual funds. Simon Mainwaring behaviorcorporationequal share on social
By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be used to scale your non-profit efforts. Simon Mainwaring buildeffortfabric Change image and share on social
As more people use social media to tell the story of the future, the wants and needs of more people will be reflected. Simon Mainwaring futuremediumpeople Change image and share on social
It is a truly powerful phenomenon when a brand makes a stand for what it believes in. Simon Mainwaring believebrandmake Change image and share on social
Non-profits must become deeply engaged in the ways that their donor communities are using social technology. Simon Mainwaring communitydeeplydonor Change image and share on social
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well. Simon Mainwaring beholdencompanydate Change image and share on social
However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism. Simon Mainwaring 18thbringcentury share on social
There are many individuals, companies and even countries operating in what I call a 'me first' mentality, which is effectively a purely competitive approach to life, treating the planet as if it has infinite resources and pitting one country against another for supremacy. Simon Mainwaring approachcallcompany share on social
As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies. Simon Mainwaring businesscapablecommunicate share on social