For all the sophistication of a world in which most of our waking hours are spent consuming or interacting with media, we have scarcely advanced in our understanding of what attention means. Tom Chatfield advanceattentionconsume Change image and share on social
Mass literacy is a phenomenon of the past few centuries, and one that has reached the majority of the world's adult population only within the past 75 years. Tom Chatfield adultcenturyliteracy Change image and share on social
Vast volumes of mixed media surround us, from music to games and videos. Yet almost all of our online actions still begin and end with writing: text messages, status updates, typed search queries, comments and responses, screens packed with verbal exchanges and, underpinning it all, countless billions of words. Tom Chatfield actionbillioncomment share on social
The biggest neurological turn-on for people is other people. This is what really excites us. In reward terms, it's not money; it's not being given cash - that's nice - it's doing stuff with our peers, watching us, collaborating with us. Tom Chatfield bigcashcollaborate share on social
If computers remain far worse than us at image recognition, a certain over-confident combination of man and machine can elsewhere take inaccuracy to a whole new level. Tom Chatfield badlycombinationcomputer Change image and share on social
Even when they're not causing injury, human-controlled cars are often driven inefficiently, ineptly, antisocially, or in other ways additive to the sum of human misery. Tom Chatfield additiveantisociallycar Change image and share on social
For the moment, machines able to 'think' in anything approaching a human sense remain science-fiction. How we should prepare for their potential emergence, however, is a deeply unsettling question - not least because intelligent machines seem considerably more achievable than any consensus around their programming or consequences. Tom Chatfield achievableapproachconsensus share on social
I spoke at TED Global 2010 about the ways that video games engage the brain, and in particular, the idea of reward structures: how a challenge or task can be broken down and presented to make it as engaging as possible. Tom Chatfield brainbreakchallenge share on social
Modern motor vehicles are safer and more reliable than they have ever been - yet more than 1 million people are killed in car accidents around the world each year, and more than 50 million are injured. Why? Largely because one perilous element in the mechanics of driving remains unperfected by progress: the human being. Tom Chatfield accidentcardrive share on social
We are all amateur attention economists, hoarding and bartering our moments - or watching them slip away down the cracks of a thousand YouTube clips. Tom Chatfield amateurattentionbarter Change image and share on social