Zong Qinghou

We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.

It doesn't have to be a mountain you have to be climbing. I hope to change people's opinion about Saudi in general and Saudi women and Saudi women's opinion about themselves. I really hope they can step out of their comfort zone and just dream: try to push your limits.

When I - when I was going to school, I knew how to read, write, add and subtract and I - I basically said, 'What else do I need? I'm never going to be able to go to college. I'm not going to be able to afford to go to college. I'm not going to be able to get a scholarship.'

At one point, I didn't get out of bed for, I think, three months, and I went down to the bottom of the hill one day and I had to call somebody to get me to come back up - come pick me up because I couldn't physically walk up the hill.